AI Insights · Timothy · July 2023
Top 5 Social Apps Performance on Android in Estonia Q2 2023
In Q2 2023, TikTok led the social app market on Android in Estonia with notable revenue and download trends. Other top apps like OK: Social Network, Likee, VK, and Grindr showed varied performance metrics.
In the second quarter of 2023, the performance of the top 5 social apps on the Android platform in Estonia showcased interesting trends. According to data from Sensor Tower, here’s a closer look at how these apps fared.
TikTok experienced a consistent increase in weekly revenue, reaching approximately $8.6K in early June, with a slight dip to $7.7K by the end of the month. Weekly downloads saw a peak of 1.5K in late March, with a gradual decline to about 1K by the end of June.
OK: Social Network from Odnoklassniki Ltd showed a stable weekly revenue, peaking at around $697 in early May, then fluctuating between $447 and $636 through June. Downloads remained steady, peaking at 108 in late May before settling around 76 by the end of June.
Likee - Short Video Community saw a significant drop in weekly revenue from $2.3K in late March to just over $100 by the end of June. However, weekly downloads remained relatively stable, with minor fluctuations, peaking at 159 in late April.
VK: music, video, messenger maintained modest weekly revenue, peaking at $208 in mid-April and stabilizing around $163 by the end of June. Downloads fluctuated, peaking at 306 in mid-April and ending the quarter around 233.
Grindr - Gay Dating & Chat exhibited steady weekly revenue, peaking at $222 in late June. Weekly downloads were relatively low, peaking at 32 in the final week of June.
For more detailed insights and data on app performance, visit Sensor Tower.